our part
the brand
life's good - world leaders in home entertainment and whiteware
objective
customer loyalty utilising online reward mechanisms through distribution partner networks
media
web / point of purchase / press / promotional brochures
results
incentivised distribution partners promote brand offerings that are repeated at point of purchase, with fulfilment realised through online reward redemption. additionally, sales staff are rewarded for brand knowledge and promo sales, independent of distribution network or employer