our part

the brand

the highest possible standard across the new zealand residential development sector

objective

building community and housing a wide range of new zealanders through a variety of land offerings within new zealand’s fastest growing residential property development

media

naming and brand development / print / web / dm / press / billboard / signage / radio / video / events

results

record land sales within the first year illustrates how proven messaging attracts quality buyers. with a reputation of quality, reliability and a desirable lifestyle, milldale quickly followed in the footsteps of millwater, rapidly establishing the development as auckland's most preferred new neighbourhood. nurturing community values through consistent and supportive messaging once again cemented a strong buy-in, with purchasers becoming proud advocates of the brand.